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  • PsycARTICLES:
  • Citation and Abstract
The pleasures and pains of distinct self-construals: The role of interdependence in regulatory focus.
Lee, Angela Y.; Aaker, Jennifer L.; Gardner, Wendi L.
Journal of Personality and Social Psychology, Vol 78(6), Jun 2000, 1122-1134.
Regulatory focus theory distinguishes between self-regulatory processes that focus on promotion and prevention strategies for goal pursuit. Five studies provide support for the hypothesis that these strategies differ for individuals with distinct self-construals. Specifically, individuals with a dominant independent self-construal were predicted to place more emphasis on promotion-focused information, and those with a dominant interdependent self-construal on prevention-focused information. Support for this hypothesis was obtained for participants who scored high versus low on the Self-Construal Scale, participants who were presented with an independent versus interdependent situation, and participants from a Western versus Eastern culture. The influence of interdependence on regulatory focus was observed in both importance ratings of information and affective responses consistent with promotion or prevention focus. (PsycINFO Database Record (c) 2010 APA, all rights reserved)
  • Digital Object Identifier:
  • 10.1037/0022-3514.78.6.1122
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