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Citation and Abstract
ATTITUDINAL EFFECTS OF MERE EXPOSURE.
ZAJONC, ROBERT B.
Journal of Personality and Social Psychology, Vol 9(2, Pt.2), Jun 1968, 1-27.
HYPOTHESIZES THAT MERE REPEATED EXPOSURE OF THE INDIVIDUAL TO A STIMULUS OBJECT ENHANCES HIS ATTITUDE TOWARD IT. BY "MERE" EXPOSURE IS MEANT A CONDITION MAKING THE STIMULUS ACCESSIBLE TO PERCEPTION. SUPPORT FOR THE HYPOTHESIS CONSISTS OF 4 TYPES OF EVIDENCE, PRESENTED AND REVIEWED: (1) THE CORRELATION BETWEEN AFFECTIVE CONNOTATION OF WORDS AND WORD FREQUENCY, (2) THE EFFECT OF EXPERIMENTALLY MANIPULATED FREQUENCY OF EXPOSURE UPON THE AFFECTIVE CONNOTATION OF NONSENSE WORDS AND SYMBOLS, (3) THE CORRELATION BETWEEN WORD FREQUENCY AND THE ATTITUDE TO THEIR REFERENTS, AND (4) THE EFFECTS OF EXPERIMENTALLY MANIPULATED FREQUENCY OF EXPOSURE ON ATTITUDE. THE RELEVANCE FOR THE EXPOSURE-ATTITUDE HYPOTHESIS OF THE EXPLORATION THEORY AND OF THE SEMANTIC SATIATION FINDINGS WERE EXAMINED. (PsycINFO Database Record (c) 2012 APA, all rights reserved)