Lieberman, J. D., & Sales, B. D. (2007). The Influence of Demographic Factors. In J. D. Lieberman & B. D. Sales, Scientific jury selection (pp. 57-78). Washington, DC, US: American Psychological Association.
http://dx.doi.org/10.1037/11498-004
For centuries, lawyers in the United Sates have been relying on their own beliefs about who would be a favorable or unfavorable juror to guide their decisions during voir dire. These beliefs may be based on their intuitions or on guidelines they learned from such sources as trial advocacy texts, senior attorneys, or law school. Identifying specific demographics that are predictive of verdict orientations is an important result of community surveys. This assumes that there is an empirically identifiable and reliable relationship between demographics and verdict inclination. This chapter begins by examining the advice that has been offered to attorneys on using demographic characteristics to predict juror behavior in criminal and civil trials. We then discuss the research that has been carried out to evaluate the relationship between these characteristics and verdicts. (PsycINFO Database Record (c) 2016 APA, all rights reserved)